In a world of some 24 million E-commerce stores, you really do need to get creative with your marketing to stand out in this space.
Here at Citrus Sun, we focus on three key elements; social media, email marketing and graphic design. We believe that nailing these three tools and using them cohesively will guarantee you more money for your business. So I’ve looked at hundreds of online brands and picked 3 of my favourites. These brands are absolutely crushing all three aspects, and may inspire ideas for your business to make more money!
Here are our 3 brands:
Sweetgreen
They are a fast-casual restaurant chain focused on serving healthy, and sustainably sourced food, aiming to make healthy eating accessible. They’ve also created merch in partnership with a local farm, set up a membership system and other fun things, like Spotify playlists. They use visually appealing content, unique storytelling and informational content across all platforms.
Email Marketing
We've said it before, but the key to successful marketing is providing value for your audience. Sweetgreen does this well with merch drops, leveraging social proof, health and fitness tips and competitions.
Example 1:
Example 2:
Social Media
Instagram: @sweetgreen TikTok: @sweetgreen Spotify: @sweetgreen
Some content ideas from Sweetgreen: aesthetic posts alongside memes, informational posts, process videos, behind the scenes, your team, OOTD, and product posts.
Graphic Design
Sweetgreen uses fun graphics alongside great images to draw their audience in. Making your brand visually appealing is a sure way to stand out from the competition and be memorable.
Selfmade
Selfmade provides personalized, high-quality skincare products tailored to individual needs. Their digital marketing engages customers through a fun, modern aesthetic and personalized messaging that drives brand loyalty.
Email Marketing
Selfmade use their email marketing to share new products, leverage social proof (through reviews and establishments like vogue) and give customers more information about products.
Social Media
Instagram: @beselfmade TikTok: @beselfmade.co
Some content ideas from Selfmade: aesthetic product posts, fun graphics, quotes, product explanations/uses posts, memes, recommendations to audience (books, podcasts etc.) and founder info.
Graphic Design
Selfmade use simple, bright and fun graphics consistently across all platforms to build familiarity and trust with their customers, this is proven to increase engagement and sales. Having good graphics is one thing, but using them cohesively helps to boost your brand.
Fishwife
Fishwife is a tinned seafood company that use sustainable fishing practices. Their digital marketing stands out for their playful, retro-inspired graphic design and clever storytelling.
Email Marketing
Fishwife leverage their email marketing to bring customers along on the journey their fish go through, from fishery to can. Transparency builds trust with your audience, which then leads to a loyal customer base. You can implement this into your email marketing as well.
Social Media
Instagram: @fishwife TikTok: @eatfishwife
Some content ideas from Fishwife: fun product images, how to use products (recipes), fun founder content (face masks and Gossip Girl), events, movie references, out the box reels and entertaining graphics.
Graphic Design
Fishwife use fun illustrations, maximalist design and bright colours in their branding. This brings a light hearted energy to the brand that draws people in. With so many clean, minimalist brands out there, could you try something different?
There they are, three standout brands. Are you going to take any inspiration from them? What do you want to add to your e-comm business? Reach out to us at info@citrussuncreative.com to dive deeper!
Comments